ATELIER LB / ABOUT

Senior leadership. The right expertise for every challenge.

Marketing expertise. Augmented by AI.

Atelier LB brings together the specialists each project needs, with senior leadership accountable for strategy, coordination and the quality of delivery.

THE ORIGIN

Why I founded Atelier LB.

Often, talent wasn't the problem. Direction was.

Over twenty years across international agencies, major brands and entrepreneurship, I saw excellent professionals working with incomplete briefs, unclear objectives and disconnected teams.

I founded Atelier LB to bring strategy and execution closer together: senior leadership that understands the business, brings together the right specialists and guides the work through to delivery.

Mission

Reducing the friction between strategy and delivery.

  • Atelier LB takes on

    Strategic direction, scope definition, coordination and accountability for each engagement.

  • Each specialist brings

    Experience in their discipline, sharing the project’s context and objectives with everyone involved.

  • Artificial intelligence expands

    The possibilities for analysis, creation and production, with careful use and human decisions.

Independent specialist? Join the network
Ludovic de La Bédoyère, founder of Atelier LB, seated in a green armchair

The person leading the work

Ludovic de La Bédoyère

Founder of Atelier LB

20 years of experience

Experience built across international agencies, major brands and entrepreneurship. Roles at Publicis Groupe, GMR Marketing and Adimeo, as well as co-founding CÔCO GIN.

At Atelier LB, he works directly with each client to understand the challenge, set priorities, bring together the right capabilities and coordinate the work.

Vision

The right team for each challenge.

Enabling companies of different sizes to mobilise the right team for each challenge, without keeping every specialty in a permanent in-house structure.

  • build.

    Create, produce and launch.

  • structure.

    Understand, plan, align and organise.

  • lead.

    Direct, coordinate and take responsibility for marketing.

Contact

Shall we look at your challenge?

Share the context. The conversation starts with what the business needs.

Talk about your challenge