Entrepreneurial experience and brand operations, covering business development, partnerships and management.
lead.
Senior leadership to move marketing forward.
Atelier LB takes on marketing leadership flexibly: setting priorities, guiding internal teams, agencies and specialists, and overseeing execution.
Who leads
20 years of experience
Experienced leadership. One accountable person.
Ludovic de La Bédoyère brings experience from international agencies, major brands and entrepreneurship. He was Head of Digital at GMR Marketing, international project director at Publicis Groupe and co-founder of CÔCO GIN.
You work directly with the person who sets priorities and leads execution.
What we take on
Leadership over the decisions that move marketing.
Priorities and planning
Deciding what deserves attention, organising initiatives and aligning marketing with business objectives.
Team and partners
Guiding internal teams, specialists and agencies so the work moves forward with clarity.
Budget and indicators
Overseeing investment, priorities and the metrics that support decisions.
Execution and consistency
Coordinating deliverables, resolving dependencies and holding the direction throughout the project.
Ways to collaborate
The right leadership for where the company is now.
On-demand CMO
Senior marketing leadership through a flexible collaboration, shaped around the needs of the business.
Interim leadership
Continuity of management while the company goes through a transition or prepares its structure.
Complex project direction
Coordinating teams, agencies and specialists on projects that call for multiple disciplines and an overall view.
Format, level of involvement and duration are defined according to the context of each project.
Related experience
Experience in building and leading.
Does your marketing need direction?
Share the context. We’ll work out what kind of leadership makes sense for where you are now.
Discuss leadership