Your brand appears on Google. What about AI answers?
SEO, GEO and content to help your company be found, understood and chosen — from search to the sales conversation.
Problem and opportunity
Two journeys. One buying decision.
Your customers search on Google and Bing, but also consult AI assistants to compare options and clarify questions. One journey does not replace the other: they complement each other.
Traditional searches
Customers compare results, visit pages and assess your offer. A website accessible to search engines and useful content help connect your company with that intent.
AI answers
Assistants synthesise information and may cite sources. A clear offer and consistent information help your brand be understood, without guaranteeing mentions.
The goal is not traffic for its own sake: it is connecting visibility to qualified demand and better-informed sales conversations.
What we do
From technical foundations to conversion.
Audit and technical SEO
We review crawlability, indexing, architecture, metadata and performance to identify what prevents your website from being found and understood.
Deliverables: Technical audit and prioritised fix plan.
Content strategy and search intent
We map your customers’ questions and organise pages that answer each stage of the decision, with clarity and relevance.
Deliverables: Intent map, content architecture, briefs and copy.
GEO/AEO and reputation/citations
GEO optimises for generative engines; AEO, for answer engines. We work on citable content, consistent brand information and presence in relevant sources, without shortcuts or artificial mentions.
Deliverables: Brand information review, reference pages and citation plan.
Conversion and measurement
We connect Search Console, Bing Webmaster Tools, GA4 and GTM to journey analysis. CTA tests help assess the path from visit to enquiry.
Deliverables: Measurement plan, conversion events, tracking and CTA tests.
How we work
Diagnosis, action and learning.
Diagnose
We understand the business, the website, relevant searches and the brand’s current presence.
Prioritise
We organise actions by expected impact, effort and dependencies, with a clear scope.
Implement
We carry out or coordinate technical fixes, content and measurement with your team and specialists.
Measure and optimise
We track indicators, assess what has changed and adjust the next actions.
SEO vs GEO
Different goals. Shared foundations.
SEO
Search Engine Optimization: improves the conditions for pages to be crawled, indexed and found in search engine results, including Google and Bing.
GEO
Generative Engine Optimization: works on the clarity, reliability and availability of information so that generative engines can understand and cite your brand.
Both depend on a technically accessible website, useful and trustworthy content and consistent brand information. GEO complements SEO; it does not eliminate traditional search or require a secret formula.
Frequently asked questions
Before we start.
What is GEO and how does it relate to SEO?
GEO is optimisation for generative engines such as AI assistants. It relies on SEO foundations and adds attention to clear answers, consistent information and sources that may cite your brand.
Can you guarantee my brand will appear in ChatGPT?
No. Answers depend on the question, the model and the available sources. We can improve the conditions for your brand to be found and understood, but we do not guarantee recommendations, mentions or rankings.
How do you measure visibility in AI tools?
Measurement is still partial. We combine periodic tests of representative questions, records of mentions and citations, and referral traffic analysis in GA4. We track these signals alongside Search Console and Bing data, without treating them as a complete view of AI answers.
How long does it take to see results?
It depends on the starting point, competition and pace of implementation. Technical fixes and content changes have different cycles. We define indicators during the assessment and track their progress, without promising a specific timeline or result.
Do I need to rebuild my website?
Not always. The assessment shows whether adjustments to your current website are enough or whether restructuring makes sense. The recommendation depends on real limitations and business goals.
This approach is part of the Build pillar. Explore our execution services